Magnolia

Campaign / Advertising / FMCG Magnolia’s World Ice Cream Day campaign featured an engaging promotional initiative, encouraging consumers to purchase Magnolia ice cream for a chance to win Night Safari family tickets and participate in an upcycling workshop by Green Sproutz. The campaign ran from July to August 2022, with winners selected through lucky draws and first-come-first-served registrations, reinforcing Magnolia’s commitment to sustainability and family-friendly experiences. Project Managed by: MINT LAB Art Direction & Design by: Fellix Utama